Post by account_disabled on Feb 25, 2024 5:56:15 GMT -5
The topic is very hot and for some months on the web (and fortunately also in companies) there has been nothing but talk about Content Marketing , which, simplifying, we can say that it is a discipline that uses contents to do marketing: from stories to emotions, from life stories to information. The Company gives a gift to its public, it makes them excited, entertained, it solves problems (small and large) and in return it receives a smile, a thank you (and a purchase .
Simple! The company advertises itself Chinese Student Phone Number List and acquires customers (or builds their loyalty) through editorial content and information that convey its values and mission, or, even better, that offer solutions and solve problems of the target audience (audience). It should therefore be recognized that it can be a very powerful marketing lever. If well structured, a content marketing strategy develops strong and solid links with its audience, improving conversion metrics (prospects and leads), increasing and enhancing loyalty, increasing the customer's Customer Lifetime Value . However, it is not the "magic wand" of marketing: companies must be clear about the scenario... this is a discipline that requires consistency, skills, creativity and a little patience Here we are in the territory of Brand Awareness , therefore beyond the logic of 'Invest today to sell immediately.
As in the archaic tradition of storytelling, when man gathered around the fire to listen to the stories of the wise men, it is a matter of building a story, developing it, making it engaging and exciting . It requires time, skill and above all a program (a good editorial plan and an equally structured editorial calendar ). So where do we start to build a successful editorial plan? From the meaning and nature of the company and the products/services it offers: what value is it generating? What change do you want to see made in the world? What values does it embody? Who is your audience and what emotions can you arouse in them? Only if you can answer these questions can you think of working well with content marketing .
Simple! The company advertises itself Chinese Student Phone Number List and acquires customers (or builds their loyalty) through editorial content and information that convey its values and mission, or, even better, that offer solutions and solve problems of the target audience (audience). It should therefore be recognized that it can be a very powerful marketing lever. If well structured, a content marketing strategy develops strong and solid links with its audience, improving conversion metrics (prospects and leads), increasing and enhancing loyalty, increasing the customer's Customer Lifetime Value . However, it is not the "magic wand" of marketing: companies must be clear about the scenario... this is a discipline that requires consistency, skills, creativity and a little patience Here we are in the territory of Brand Awareness , therefore beyond the logic of 'Invest today to sell immediately.
As in the archaic tradition of storytelling, when man gathered around the fire to listen to the stories of the wise men, it is a matter of building a story, developing it, making it engaging and exciting . It requires time, skill and above all a program (a good editorial plan and an equally structured editorial calendar ). So where do we start to build a successful editorial plan? From the meaning and nature of the company and the products/services it offers: what value is it generating? What change do you want to see made in the world? What values does it embody? Who is your audience and what emotions can you arouse in them? Only if you can answer these questions can you think of working well with content marketing .